Family Owned since 2022
Fitz on 4th believes in community, family, and supporting local businesses.
A leader by nature, Alison Fitzpatrick has over 35 years of experience in the culinary and healthcare industries. Alison is a chef by trade with experience in launching restaurants in her early years in business, and has held senior management positions across industries. She is an active member of her local community, with licensing and certifications spanning across vocational teaching, nursing home administration, dementia practitioner, and serve-safe sanitation. She is also a member on a handful of boards and committees.
Alison lives locally in Queen Village, Philadelphia and is a vegan. She has personally experienced the health benefits of eating plant-based cuisine and wants to bring fresh, delicious vegan food to the city of Brotherly Love. Overall, her passion and drive will be key in the future success of Fitz on 4th. Alison is the executive chef of the restaurant and will manage the business with her son, Alex Soto.
Alex Soto has over 10+ years of experience in the restaurant, sales, and recruiting industries, and is an effective communicator with strong management and organizational skills. He has a passion for mixology and wants to bring creative and refreshing cocktails to the city that he loves. It has been Alex’s dream to open up a family business, and he deeply believes in providing the best possible experience for both employees and customers. His expertise in relationship management and love for the ever-changing food industry will translate into success for Fitz on 4th.
Alex will be the general manager of Fitz on 4th and lives locally in Queen Village, Philadelphia with his wife, Lauren.